Too Proud Apparel was created by the team behind Mitchell & McCallum – Get Dignity First Care, a family-owned disability support provider built on dignity, inclusion and empowering people to live confidently as themselves.

Through our work, we have met incredible people with unique stories, strengths and identities. Too Proud Apparel grew from those same values and our belief that everyone deserves to feel seen, accepted and proud of who they are.

Our clothing is designed to celebrate individuality, encourage self-expression and start meaningful conversations. Every piece carries a message of confidence, belonging and pride—because being different should never be something you have to hide.

We’re proud of where we came from, proud of the community around us and proud to create clothing with a purpose